Claudia Loebbecke has held the Chair of Media and Technology Management at the University of Cologne, Germany, since 2000. She served as first female President of the Association for Information Systems (AIS) from 2005 to 2006 and was named an AIS Fellow in 2012 and a Distinguished Member cum laude in 2019. She is a long-standing member of the European Academy of Sciences and Arts, the European Academy of Sciences, Beta Gamma Sigma, the Fulbright Alumni Network, and EU High-Level Groups on Policy Innovation, in particular on Accelerating Technology Transition.
After nearly 20 years as Senior Editor of the Information Systems Journal and the Journal of Strategic Information Systems, she now serves as an Honorary Board Member of three leading journals, contributes to several editorial boards, and reviews extensively for academic conferences. She held appointments at INSEAD, McKinsey & Company, Hong Kong University of Science and Technology, Erasmus University Rotterdam, and Copenhagen Business School, as well as visiting positions at MIT, the London School of Economics, Paris Dauphine University, Bentley University, and the University of New South Wales.
Selected advisory and board roles include Johannes Kepler University Business School in Linz, Austria (since 2025), the regional public broadcaster WDR (2016–2024), Fraunhofer IAIS for KI/AI.NRW (2019–2022), and the Leibniz Information Centre for Economics (2012–2020).
She holds a Ph.D. and a Master’s degree from the University of Cologne, as well as an MBA from Indiana University. Her research focuses on digital business models, media and technology management, regulatory issues, and emerging technologies, including artificial intelligence. She has published more than 300 peer-reviewed journal articles and conference papers. Please find her full CV and publication list under mtm.uni-koeln.de/team-loebbecke-home-engl.htm.
Presentation:
AI Hype or Habit? How Normalization Reshapes Value and Competition in Business, Media, and Academia
As artificial intelligence (AI) becomes standardized, it reshapes competitive dynamics and accelerates the erosion of sustainable advantages across industries and institutions. This keynote explores how AI is transitioning from a disruptive innovation and source of competitive differentiation into an in-creasingly normalized and habitual component of organizational and everyday practices in business, media, and academia. It examines how this normalization transforms processes of value creation, communication, and knowledge production, while also addressing the institutional and societal im-plications of AI adoption. Furthermore, the keynote discusses how organizations and institutions can strategically respond to these developments by fostering resilience, adaptability, and long-term sus-tainability in environments increasingly shaped by ubiquitous AI.
Inauguration session on June 10, 2026.